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About

Hello, I'm Amy

A Platform & AI Designer working at the intersection of human behavior, massive data, and AI.

My specialty is at the platform level: designing the foundational architecture - the solution’s DNA - that downstream products inherit. I operate at the structural nexus where a single critical design decision can elevate or optimize an entire ecosystem. My work covers a wide range of key product infrastructures: information architecture, multi-level platform navigation, page blueprints, system prompts, context-carry models, complex data visualization, and the underlying infrastructure that supports it all.

Since I was a kid, I've learned and revised in systems. You would find a little version of Amy at a small table, synthesizing, summarizing in bullet points, drawing diagrams — until she eventually realized this is how she naturally learns, reasons, and makes decisions. Over the years, my knowledge has formed in systems and flows. I am drawn to complex systems and how system logic connects to humans. I sketched princess characters at age seven, but my first design project was an ERP flow in Oracle — and two years later, a CRM system for an education center.

As a highly analytical systems thinker with a Master in Finance, I navigate seamlessly between macro-level strategy and granular details. I don't just connect the dots—I embed rigorous reasoning at every layer. By cutting through the noise, I pinpoint the exact, high-leverage decisions that align business ROI, user psychology, and engineering productivity.

In the era of AI, I design for a new human-AI collaboration. I build the agentic workflows and trust infrastructure that empower businesses and their AI peers to scale with absolute confidence.

5+

Design Systems ownED and cured

20+

platforms & Enterprise B2B APPLICATIONS

10+

AI-POWERED PRODUCTS & AGENTIC WORKFLOWS

10+

AI-POWERED PRODUCTS & AGENTIC WORKFLOWS

Cross-Domain Velocity

My portfolio of 10+ years spans dozens of ecosystems—healthcare, energy, enterprise analytics, and fintech—across both B2B and B2C.

I don't confine myself to a single vertical because true systems thinking requires cross-pollination. This massive breadth of experience means I don't get bogged down in industry learning curves. I recognize the underlying data patterns, isolate the architectural trigger points, and execute solutions with high-velocity precision.

Macro-to-Micro Fluidity

Architecting at the platform layer gives me extreme macro-to-micro fluidity. Designing foundations that support 100+ product use cases naturally yields highly precise, refined solutions at the individual product level. While I easily navigate both, I am most at home deep within interconnected ecosystems. I gravitate toward enterprise-level challenges because I genuinely love untangling structural complexity to deliver an effortlessly simple user experience.

DESIGN SYSTEM

I’ve engineered 0→1 design systems, governed multi-tenant architectures, and encountered nearly every failure mode a system can have. While greenfield builds are straightforward, true architectural rigor is tested when repairing, scaling, and migrating legacy systems.

DESIGN SYSTEM

I’ve engineered 0→1 design systems, governed multi-tenant architectures, and encountered nearly every failure mode a system can have. While greenfield builds are straightforward, true architectural rigor is tested when repairing, scaling, and migrating legacy systems.

AI-Native Design Systems

Implementing advanced automation agentic workflows and agent loops, collaborating with LLMs like Anthropic's Claude to build, manage, and prevent drift in enterprise component repositories.

PRODUCTIVITY

My velocity comes from holding multiple registers at once and cutting through the noise. True speed isn't about how fast you can draw an interface; it's about how quickly you can architect the right structural solution.

AI-POWERED & Agentic Workflows

Designing frameworks, guardrails, data pipeline and ecosystems where humans and AI agents interact seamlessly.

AI-POWERED & Agentic Workflows

Designing frameworks, guardrails, data pipeline and ecosystems where humans and AI agents interact seamlessly.

Design philosophy

Human - AI collaboration

Trust isn't assumed. It's designed. Trust as infrastructure. And collaboration only scales when the design is correct.

Pillar 1

AI is a new type of user

Now that systems finally speak our language, we've all quietly started designing for AIs. They are becoming the main consumer of the design system — a type of user with their own constraints and cognitive load. So the question shifts: how do we build the ecosystem, the framework, the governance layer that lets this new user work well?

Pillar 2

Automation ceiling

Because AI amplifies the input. If the input is wrong, inconsistencies surface everywhere — months later. One data point can structurally strengthen, or quietly break, everything downstream. A systems designer can find the root: the font base was changed to a percentage. The drift lived in a human structural decision, in the governance layer. Not caused by AI. Entirely preventable.

Pillar 3

AI moved the bar.

But here's what I'm sitting with: my judgement about what to build matters more now, not less. The risk is no longer shipping too slowly — it's shipping the wrong thing faster, and watching it break silently.

Snapshot

Quick view of my career

Ratehub.Inc | Staff AI & System Designer | Agentic Workflows | Design System Owner
NielsenIQ | Platform Designer | NIQ Retails Design Systems Owner & Platform Architect | Senior Product Designer
KDB Group | Product Designer
Imm. Plus Immigration Consulting | UX UI Designer
E-Solution | UX Designer

Technology stack

LIFE

Outside of work

Connecting with nature, spending time with my family and friends who support me throughout my personal life and career. Some things made it — a math app for kids, the portfolio you're reading, a few Agentic framework and systems built just to see if they'd work. Some are queued and patiently waiting — an indoor plant that's fine, food photos that stay in my camera roll, a social media account about AI predictions with zero posts. The ideas arrive faster than the hours do. I consider this a good problem.

COMMUNITY

Connect with me on ADP List and Medium

I mentor designers on design systems through ADPList — and was named a Top 10 Design Systems Mentor for January–March and April-June 2026. If you're untangling a system of your own, my door's open.