AI design · SNAPSHOT

AI

Designing AI-powered products since 2021 — from data pipeline and access architecture to the explicit UX patterns that make AI decisions trustworthy. The work has since moved into the agentic layer: agents that reason, call tools, multitask, and decide autonomously. I design the workflows that enable that autonomy, and the human gates that govern it.

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AI-Powered Products

Architecting end-to-end AI products—from enterprise analytics platforms to e-commerce ecosystems—that embed machine learning at their core. These solutions automate complex workflows, deliver real-time user personalization, and turn raw data into measurable business revenue. Shipped B2B and B2C products globally since 2021

Data Intelligence Systems: Beyond the Interface

AI agents are only as intelligent as the data they reasons from. Going far beyond the interface, I architect the pipelines that structure, harmonize, and deliver that data at scale—managing over 60 billion data points across 95 countries. By engineering exactly how this data is sanitized, structured, and moved, I build the resilient foundation required for true AI intelligence.

Data at Enterprise Scale: The Interface Went Conversational, the Mechanism Didn’t

I've managed enterprise-scale data for a decade—ingesting, modeling, and refining it to answer real user questions, carrying context through reports and dashboards, and delivering actionable outputs. Today, that exact sequence is called an agentic loop.

NIQ recently launched Cadence, a system of 19 coordinating agents, sitting directly on this foundation. The interface went conversational and the language changed, but the core mechanism didn’t: the infrastructure I architected is the foundation modern AI agents rely on.

NIQ Intelligence Foundation
60B
daily data points
100+
products
95
countries
The mechanismThe dashboard eraThe agent era
Ingest
Dashboard eraMassive global ingestion, across the full product surface.
Agent eraRetrieval — pulled at the point of need.
Filter & sort
Dashboard eraMulti-layered filtering, driven by the question the user is actually asking.
Agent eraQuery-driven tool calls.
Carry context
Dashboard eraContext held across every report, surface and session.
Agent eraContext persistence across turns — no drop.
Segment & gate
Dashboard eraAccess gating and personalization, per client.
Agent eraPer-user permissioning.
Signal confidence
Dashboard eraBehavior designed for low-confidence, incomplete and ambiguous data.
Agent eraUncertainty signaling.
Surface & export
Dashboard eraDashboards, reports, export to any format.
Agent eraConversational output, hand-off across products.