PLATFORM & Systems design · SNAPSHOT
Platform & Systems Design
I architect foundational platform features inherited across multiple products, and govern enterprise-level design systems to drive consistency at scale.
Platform Design
I design scalable platform systems for downstream products
NIQ
Platform Ecosystem · enterprise scale
100+ interconnected products · 60B data points · 95 countries · 23K B2B clients
01
Experience Shell
100+ products
Global + local nav
Cross-product IA
User management
Notifications
AI-nav slot · reserved
Synced navigation, IA & page structure across 100+ applications — 5 universal categories, unified without breaking local product logic.
02
Data & Intelligence
live
Ingestion
→
Modeling
→
Filter / Sort
→
Context carry
Led Advanced Analytics, HUB reports & Activate Retail — segmentation and personalization. The engine layer where AI plugs into the platform.
03
Extraction & Display
back to users
Data SELECTION
Data Table
Visualization
Dashboard
Report
Export
Designed the data filter panel, advanced saving options & export functionality — processed data returned to users.
Reusable templates · platform-wide
Page-structure & layout blueprints
Synced the reusable page-structure and layout blueprints across the full NIQ ecosystem — not per-product: one skeleton, governed once, inherited everywhere.
Systems Governance
I establish design system governance to streamline cross-functional workflows and empower teams to build faster without sacrificing quality
Steering NIQ Through a Double Rebrand · NIQ · Enterprise scale
A six-year tech debt audit disguised as a rebrand. Two design systems reconciled in code — Precima vs. NIQ Global — every token fought, WCAG fixed across the suite, on live products with Walmart, Rite Aid, Jumbo, and CVS running throughout. When the brand reversed mid-flight, the rebuilt foundation absorbed it at ~15% net-new effort. The architecture survived a reversal it was never designed for.
Design System Rebuilt from Code · Ratehub · MAR 2026
Ratehub — Production codebase as the source of truth — not Figma. 143 design tokens, 59 colour styles, 18 text styles extracted from live code and registered in one session. Months of manual reconciliation compressed to an afternoon.
25-Risk Design System Foundations Audit · Ratehub
Systemic debt identified before refactoring was required — stress-tested with Claude AI. Auditing a system serving live products means every finding has a blast radius; the audit ranked risks by exactly that.
Four Governance Documents, Authored Proactively · Ratehub
Each surfaced an architectural risk before it reached production — saving an estimated 3–6 months of engineering cycles.
The four governance documents
01
Font sizing — rem vs. percentage
02
Tailwind & primitive colour tokens
03
Typography — Figma styles & modes
04
Icon system direction — stroke & filled
System Ownership
Design System Owner or Key Contributor
NIQ - Design System at Enterprise-level scale
GOVERNANCE AT ENTERPRISE SCALE
NIQ Design system is an enterprise-level design system at 100+ product scale — one interconnected world of dashboards, data modeling, data viz & tables, governed down to component-level tokens.
100+ interconnected products
· 60B daily data points
· 95 countries
· dashboards
· data modeling
· data viz
· data tables
Token architecture · depth governed
01
Primitive
raw values — colour, space, type scale
02
Semantic / alias
intent layer — surface, ink, action, state
03
Component-level tokens
complexity ceiling
per-component contracts — the deepest tier a system can hold
My Design Systems Ownership at NIQ
DESIGN SYSTEM OWNER AND GOVERNOR
At NIQ I owned and governed 2 Platform-level NIQ Retail Design Systems. Each is one complete ecosystem with separate tech constraints, third party/ BI tool dependency, tech and design debt, data table, data vis.
Each of them include complex interconnected modules: Dashboard, internal app dashboard, reports, nested and drilled-down reports, data tool, data pipeline and reasoning logic. Each module range from 10-15 report views.
